Built the store, then rebuilt it when they outgrew it.
Waqtee is a leading branded watch retailer in Jordan that expanded into the Gulf. We built the original store. When the business outgrew it, they came back.
Achieved through search visibility and the trading experience rather than paid spend, on the store described below. Order volume and traffic growth are with the client for confirmation and will be added when they land.
What does an online store need before it can expand into a new market?
A store that works in one country is not a store that works in two. Expansion does not add a market so much as audit the original build — and it audits four things at once, none of which were wrong until the moment the border was crossed.
Currency stops being a display problem. Showing a price in a second currency is a formatting change. Settling in one is a margin question: who absorbs the spread, what the price rounds to so it still looks deliberate, and whether a refund returns what the customer paid or what the rate says today.
Delivery promises stop being national. A flat domestic rate that quietly averaged out across a small country cannot average across a border. Duties, carriers and customs each add a day and a cost, and a promise made at checkout is the one thing a first-time buyer in a new market has to go on.
Catalogue structure starts to show. A range organised for one audience is browsed differently by another. Nine thousand products that were merchandised for a Jordanian shopper are not automatically navigable for a Gulf one, and the structure that made that work was decided years earlier.
And checkout meets a second peak. Load that was predictable against one market's rhythm stops being predictable when a second one shops on different days, in a different week, around different holidays.
What is deliberately not claimed here. Which of these four Waqtee hit hardest, and what each cost, are with Baha Abdeen for confirmation. They are the figures that would make this section evidence rather than argument, and they are not published until he supplies them.
My experience working with Umbrella500 on launching my first online store was a valuable step toward growth and success. I was genuinely impressed by the results, to the extent that I decided to hire them again to revamp and upgrade my website. Once again, the Umbrella500 team exceeded expectations and delivered outstanding results.
Baha AbdeenCEO, WaqteeWhy this quote carries the page. A client who hires the same team twice has already answered the only question a commercial buyer is really asking. Until the figures land, this is the proof — and it is on record.
- AlissarTestimonial on record from Leen Nabulsi, E-commerce Manager.Case study to come
- NafeesehTestimonial on record from Mahmouad Safi, COO.Case study to come
