⁨Writing⁩

رؤى

⁨What we learned running the programmes, including the parts that did not work. Written for the people who design and fund them, not for search engines.⁩

⁨Programme design⁩⁨The World Bank⁩

⁨Getting online is the easy part⁩

⁨Most SME digitisation programmes measure listings. A World Bank initiative in Jordan showed why that's the wrong number — and what actually turns an online presence into revenue.⁩

⁨Saleem NajjarCo-Founder, Umbrella500 · co-author of the World Bank report⁩⁨ 6 min read⁩
⁨Read the article ⁩
⁨More writing⁩

⁨Noora Shanak on building for people, not just platforms⁩

⁨Twenty years between the technical and the human sides of e-commerce, and why the second one is the harder problem.⁩

⁨More coming⁩

⁨The next ones come from the same place — the Masar 3500 programme in Saudi Arabia, the SPARK curriculum in Türkiye, and what we have learned about running a cohort after the funding ends. Until then, the case studies carry the detail on individual engagements.⁩